6 Steps to Profit

You are the CFO, the Chief Financial Officer of your own business, YOU are responsible for making it a success and delivering profit to your boss - also YOU! You are under pressure to deliver! Designed with the reluctant small business CFO in mind, our 6 step online program will fundamentally change your approach to running your business - teaching you how to embed PROFIT into your everyday business activities. The Bloody Brilliant Business Club will hold your hand and take you on a path to consistent profit.

Profitable Foundations

Let's get you started with your PROFIT in mind...our first task is to repay your investment in this program straight away. We want you to be in profit, from the very beginning of your journey...

  • INSTANT Profit

    15+ quick-win, instant-action, instant-impact PROFIT generating tips that can be applied to almost every business. These alone will more than cover your investment in The Club!

  • Plan FOR Profit

    Set your Vision, define your Goals and put a 1 page action PLAN together. Work out how much PROFIT you need to generate to FUND your dreams.

  • Putting YOU first

    Start implementing PROFIT making changes today! You are the most important employee in your business, so start putting your PROFIT first.

6 Steps to a Profitable Core

Once you have a profitable foundation in place, our 6 step program will help you embed PROFIT into the very core of your business. Delivered over 6 months to give you time to learn, digest, challenge and implement sustainable, profit generating changes in your business.

  • Step 1. Bookkeeping Basics

    Take our Bloody Brilliant Business Bookkeeper course and master the basics. Learn what goes where, when, why and how in your accounts. Measure what goes in and out, then manage what you measure! Up to date and accurate accounts are critical to be able to report and manage your PROFIT.

  • Step 2. Know Your Numbers

    Where is the PROFIT in your business? Understand what makes PROFIT, what works and what doesn't. Identify which products, services or clients generate profit. Learn how to maximise profit and minimise tax (legally of course!). Let's put more of your hard earned PROFIT in YOUR pocket!

  • Step 3. Lean Systems and Processes

    Do more with less. Starting with your accounting systems - implement lean systems and processes so you can manage your finances where ever you are in the world. Implement smart money management tools to do more with less effort.

  • Step 4. Boost Your Cashflow

    Consistent, persistent and polite reminders are the key to effective credit control Get more cash in faster, charge late payment interest (more PROFIT) and minimise bad debts (lost PROFIT) with effective credit control strategies and smart , time-saving cloud-based tools.

  • Step 5. Achieve Profitable Growth

    Recognise vanity sales and phase out loss-making customers or products. Design, develop and deliver new products or services that generate more PROFIT with less of your time and effort.

  • Step 6. More cash in your pocket

    Get paid what you are worth! Now that your business is generating lots of lovely profit, let's look at the most tax efficient ways of extracting PROFIT from your business. We want YOU to be paid what YOU are worth so you can live the life of your dreams!

We are Lisa and Harry from Caseron Cloud Accounting. Our mission is to help you create more PROFIT in your business.

We are chartered accountants perfectly qualified to help you:

  1. Join our private Facebook community - Bloody Brilliant Business Bookkeeping where we are waiting for you!
  2. We deliver a '10 minute teach' every day at 10am.  We talk through the topic of the week and answer any questions that you may have. 
  3. We focus on a new profit centered topic each week. Jump into the CLUB where you can watch this weeks lesson at your convenience
  4. Masterclasses and  workbooks that you can work through when where and at a pace that suits you
  5. We have done the hard work for you and prepared checklists, templates, scripts and cheat sheets that you can use to implement changes today
  6. One subscription covers your whole business so you can invite ALL of your accounting staff
  7. Ask questions, our goal is to help you build a profitable business and put more cash in your pocket  - so let us know how we can help you.

A little about Lisa and Harry...

  • Lisa Dickson - GCMA, MBA, DiPM, Prince2 Practitioner
    • Mum of 2, wife to Paul and small business owner, just like you! In that order!
    • Chartered Management Accountant obsessed with helping small business owners build super successful businesses.
    • Loves Elvis and Marmite ! :-)
  • Harry Daglish GCMA
    • Husband to Naomi, first-time house owner and 'Dad' to Tipsy the Tortoise. 
    • Newly qualified Chartered Management Accountant with a love of technology and teaching. 
    • Loves all animals and chocolate! And salad!

Some of our satisfied clients

We have brought the tools, techniques, templates, scripts, checklists and masterclasses from our accounting practice into the Bloody Brilliant Business Club so you can enjoy the same success that our clients have.

“ Lisa and Harry make accounting quick, efficient and dare I say fun? They find shortcuts for everything financial. They have saved us time and money by cutting out unnecessary accounting admin, resolve all our accounting problems effectively and I can even feel a little smile coming through their emails! A pleasure to work with.”

Tessa Meadows-Smith - RMS RecruitmentTessa Meadows-Smith - RMS Recruitment

“Lisa and Harry do exactly what it says on their tin. Our financial management needed what Lisa was able to provide: a real "kick in the pants"! From accounts package to payment systems to management accounts and meaningful KPI reports. All that a growing business could ask for.”

Mark Johnston - VetstreamMark Johnston - Vetstream

“Lisa has really helped me make my whole accounting process a lot easier to process and understand. ”

Annya Stoddart - Pain Relief ClinicAnnya Stoddart - Pain Relief Clinic

“I liked Lisa from the first meeting and knew that she could help me organise and update my accounts, so that I could work from home if necessary. If you want to learn how to work with the correct tools then Lisa and Caseron are the ones to ask.”

Amanda FellinghamAmanda Fellingham


  • I can't afford it, should I invest anyway?

    Absolutely!!! The Bloody Brilliant Business Club is 100% focussed on making PROFIT. If you follow the PROFIT PATH and take ACTION, you will make more PROFIT and this program will pay for itself. If you don't take action - nothing will change.

  • Will I be overwhelmed?

    No!! Now, it's super important that you don't get overwhelmed or left behind so we will deliver the programme in daily bite-sized actionable sessions. We also know that you still have your day job to do and you still need to run your business so we are deliberately drip feeding content and actions so we can take a small step forward every day.

  • What is the 10:10 Daily? What if I can't make it?

    We will be live in the Bloody Brilliant Business Bookkeeping Facebook Group (click on the COMMUNITY link above to join the Group) at 10AM everyday, well most days!! We'll be here for 10 minutes (ish) at 10 am every day to chat through the day's lesson, the learning objectives and answer any questions that you may have Live in the group. If you miss the lesson, you can catch up later.

  • How much time do I need to commit to making PROFIT each day?

    The time commitment to learning how to make a PROFIT should be about 30-40 minutes a day or 2.5 to 3 hours a week for each module. You may need to find more time if you want to implement PROFIT making changes in your business.

  • Can I work on my PROFIT PATH daily?

    Once we have had our daily live session, grab a coffee and log into the Bloody Brilliant Business Club and work through today's lesson and Workbook. Each daily lesson and workbook should take no more than 15-20 minutes to complete - again, we are super mindful that we want to take small daily steps towards our Profit Path Goal - but we all still have businesses to run!

  • Can I work on my PROFIT PATH weekly?

    Yes!! If like me - you like to binge study and you prefer to do your training in a longer block once a week - then that's great!! Book out a 3-hour slot in your diary for Business Development PROFIT PATH - choose the same time every week if you can so it becomes a habit. Working on your business is just as important as working in it, but so often gets overlooked. My favourite time is the early hours of the day - 5am to 8am before anyone gets up and before the phone starts ringing! That's my time to work on my business.

  • What if LIFE gets in the way and I get left behind?

    Don't worry!! The Facebook Live videos will still be available in the group for you to watch whenever you have time. The Bundles in the Bloody Brilliant Business club will be available for you to work through when ever you have time.

Bloody Brilliant Business Club

Monthly Membership

A small, affordable investment that generates a big return. Join TODAY and start making profit-generating changes that will deliver a return on your investment almost immediately.
Yes, I'm IN!!